Wasted Time? Business Advice from Art Blogs.

          Lately, I have been spending a lot of time trying to focus on the business end of my art career. I feel like the creating art side of my life is in a very good place right now. I’ve been working on paintings more or less non-stop for over a year now, and with every brush stroke I make, I can feel the difference that my constant practice has made possible. I would imagine that I am really close to my 10,000 hours by now, or maybe I’m already past it, I honestly don’t really keep track of my hours in the studio. All I know for sure is that this past year has done wonderful things for my art making skills, both in technical ability, and in problem solving abilities. When a painting just doesn’t work, I used to feel stuck, and I would either work myself into a creative rut, or I’d give up on it for the time being, with every intention of coming back to it later. Those aren’t problems any more, I’ve developed techniques for dealing with those situations, and I get the feeling that something wonderful could begin to come together in my work at any time now.
          But the whole marketing and business side of my life has been at a standstill. Other than the occasional website update, which I don’t do nearly often enough, or mass mailing, which I never do (How can I spam people, then expect to sleep at night?) I really haven’t done much of anything to keep up with or expand upon the business side of things.
          After the solo show at Open Gallery, and the Toronto Outdoor Art Exhibition and Nathan Phillips Square, I took 2 weeks off to read up on a bunch of art business stuff. I wanted to know more about branding, marketing, and presenting a more professional image to the world.
          I’ve always been the type of person to research something quite heavily before getting started in it myself. I like to know what I’m getting myself into, what to expect, and how to handle unexpected situations that might pop up along the way. I like to make sure that I’m not getting ripped off, screwed over, and most importantly, I like to be sure that I’m not making a huge mistake that I will regret for years to come.

          So, like any curious person who wants to know about something, I turned to Google. After a few keyword searches, I discovered a glut of art blogs; and much to my (initial) excitement, most of them paid a lot of attention to marketing and selling art online, and had a lot of ideas about getting noticed.
          “Perfect, thats exactly what I want!” I said aloud, without any concern for what the neighbours must think of this strange fellow talking to himself at 4 in the morning.
          I began clicking on every link that looked remotely interesting. Over 50 tabs were opened in my browser, and the next 2 weeks were spent reading, jotting down notes, and adding them to the wall of crazy that lives beside my computer. After I had taken all the information in, I began sorting through it, organizing it, comparing it, and I slowly began to realize something.
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My Take on “A Copyright Story”

           My last post, Copyright From an Artist’s Perspective was inspired by a fantastic blog entry I had read about a month ago. I came across an article by an artist on the subject of copyright, and while it does fall into some of the same old traps of mixing up moral, legal and economic realities, it also introduces some great new ideas. I knew it was a good entry because it made me sit, and think, and question many of my own preconceptions. Although my opinion hasn’t changed, anything that shakes me like that got to have some kind of power, and his message should be shared.
           I threw together a quick post for my tumblr account, to help me clear my head and sort my thoughts. This article builds upon that one.

           In the copyright debate, I have found the first article from ‘the other side’ that I think actually gets some things right. Jason Robert Brown had an excellent blog entry titled “FIGHTING WITH TEENAGERS: A COPYRIGHT STORY”.
(the follow-up post might be even better, but I’m not going to get into any of those ideas right here.)

           So, I’ll begin by telling the story of what happened. Mr. Brown found a bunch of his content on a file-sharing site. His work was being pirated. Rather than suing his fans (which is very stupid) he created an account on a file sharing site, identified the people who were distributing his content, and he very politely asked them to stop. He went though everyone offering up his content, and on an individual basis, he sent them a message asking them to stop. He was polite and professional about it (which is smart). I think it’s really cool of him to go and do this himself, and I think it was very good of him to explain that he is not ok with his content being shared like that, and many people stopped right away. He made a convincing moral argument, and most people listened. Most people. Not everyone.
Continue reading My Take on “A Copyright Story”