Posted: February 27th, 2012 | Author: Kyle Clements | Filed under: Legal Issues Surrounding Creativity | Tags: copyfight, copyright, DRM BOX, personal, rant, take a picture | No Comments »
A lot of our projects (like Take a Picture and DRM Box) poke fun at intellectual property. We do things to challenge, subvert or outright mock copyright and content protection.
Why do we take this side of the copyfight? Aren’t we artists? Don’t we benefit from these things?
I take the stance I do because of stories like this: Guy Gets Bogus YouTube Copyright Claim… On Birds Singing In The Background | TechDirt
Companies like Rumblefish claim copyright ownership of birds chirping in the background, and profit off of ads that are placed on these videos, depriving the actual content creator of income. And this isn’t a one off mistake. TechDirt has talked about this same company doing the same thing back in 2009.
Rumblefish has a long history of making false copyright claims against people.
They do seem to eventually drop their false claims after getting a ton of bad press, and being mocked publicly on BoingBoing, Reddit, TechDirt, Google’s own help forums, and Slashdot for several days, but the problem remains: Companies with long histories of profiting by abusing artists and creators go unpunished. And while the issues are being resolved, they are profiting from work they have falsely claimed as their own. This is not a minor mistake on their part; This is mass-piracy for commercial purposes.
According to American law, making a false copyright claim is supposed to be punishable by perjury.
So where are the charges?
As an artist, it absolutely disgusts me that companies push for laws that not only enable censorship and erode our right to free expression, but they also make it harder for me to create. Then they demand ownership of my ideas, strip me of my ability to make a living, try their damnedest to avoid paying me, and claim to be doing all this in my name.
No.
You do not speak for me.
You do not represent my interests.
You threaten everything I stand for and believe in.
That’s why I’ve taken this side of the Copyright debate.
A lot of our projects (like Take a Picture and DRM Box) poke fun at intellectual property. We do things to challenge, subvert or outright mock copyright and content protection.
Why do we take this side of the copyfight? Aren't we artists? Don't we benefit from these things?
I take the stance I do because of stories like this: Guy Gets Bogus YouTube Copyright Claim... On Birds Singing In The Background | TechDirt
Companies like Rumblefish claim copyright ownership of birds chirping in the background, and profit off of ads that are placed on these videos, depriving the actual content creator of income. And this isn't a one off mistake. TechDirt has talked about this same company doing the same thing back in 2009.
Rumblefish has a long history of making false copyright claims against people.
They do seem to eventually drop their false claims after getting a ton of bad press, and being mocked publicly on BoingBoing, Reddit, TechDirt, Google's own help forums, and Slashdot for several days, but the problem remains: Companies with long histories of profiting by abusing artists and creators go unpunished. And while the issues are being resolved, they are profiting from work they have falsely claimed as their own. This is not a minor mistake on their part; This is mass-piracy for commercial purposes.
According to American law, making a false copyright claim is supposed to be punishable by perjury.
So where are the charges?
As an artist, it absolutely disgusts me that companies push for laws that not only enable censorship and erode our right to free expression, but they also make it harder for me to create. Then they demand ownership of my ideas, strip me of my ability to make a living, try their damnedest to avoid paying me, and claim to be doing all this in my name.
No.
You do not speak for me.
You do not represent my interests.
You threaten everything I stand for and believe in.
That's why I've taken this side of the Copyright debate.
Posted: September 22nd, 2010 | Author: Kyle Clements | Filed under: Legal Issues Surrounding Creativity, Money Stuff | Tags: art, business advice, copyright, cory doctorow, file sharing, image vs. object, marketing, photography, piracy, reproductions, Tim O'Reilly | No Comments »
In the last entry in the “Photographing Art” series, Don’t Bother With Image Protection, I covered some reasons why I think that allowing images of art work to be freely shared isn’t necessarily a bad thing. Some people want to photograph art, or download images of art, and for artists dealing with one-of-a-kind images, like painters, the benefits of this infringement can outweigh the risks.
The last entry was rather one-sided, however. Freely allowing copies isn’t going to be beneficial in all situations. If you are in the selling reproductions business, file sharing has the potential to eat away at sales. I can sympathize with this. I have made money licensing images for prints myself. As a struggling artist, I know that every source of income, no matter how small it might seem, is very significant.
How many image makers are in the business of selling reproductions? Photographers certainly are, but I believe that it is important for artists to decide on the main focus of their practice: are they about selling originals, or selling reproductions.
If you are in the business of selling reproductions, this series is probably not for you. If you are more interested in selling originals, please come with me as I take you through the weird world of infinite goods.
Read the rest of this entry »
In the last entry in the "Photographing Art" series, Don't Bother With Image Protection, I covered some reasons why I think that allowing images of art work to be freely shared isn't necessarily a bad thing. Some people want to photograph art, or download images of art, and for artists dealing with one-of-a-kind images, like painters, the benefits of this infringement can outweigh the risks.
The last entry was rather one-sided, however. Freely allowing copies isn't going to be beneficial in all situations. If you are in the selling reproductions business, file sharing has the potential to eat away at sales. I can sympathize with this. I have made money licensing images for prints myself. As a struggling artist, I know that every source of income, no matter how small it might seem, is very significant.
How many image makers are in the business of selling reproductions? Photographers certainly are, but I believe that it is important for artists to decide on the main focus of their practice: are they about selling originals, or selling reproductions.
If you are in the business of selling reproductions, this series is probably not for you. If you are more interested in selling originals, please come with me as I take you through the weird world of infinite goods.
One idea of Tim O'Reilly's that I try to keep floating around in my head is that piracy should be thought of as a sort of progressive tax on success.
If you are big and successful, there are going to be lots of pirates, and sales will be affected.
If you are small and still emerging, piracy is a way to rapidly expand your audience, leading to more sales in the future.
And, if no one is pirating your material, thats a bad sign: nobody wants what you are offering, even when it's free.
If this idea is right, then knowing whether infringement should be seen as a concern or not is made very simple:
Just ask "Am I successful?"
IF answer = "yes" THEN fight infringement
IF answer = "no" THEN promote infringement
I've used these quotes from O'Reilly and Doctorow before, but they are good ones, so I'll use them again:
"Obscurity is a far greater threat to authors and creative artists than piracy."
"It's hard to monetize fame, but it's impossible to monetize obscurity."
What is the bigger problem: piracy or obscurity?
What is more important: royalties or exposure?
I argued in the last post in the series the reasons why I believe that if obscurity is the problem, fighting piracy is not the solution. Piracy can be thought of as a form of word-of-mouth advertising.
To summarize the argument in one sentence, "unless you are actively selling licensed reproductions, why fight the spread of copies?"
A potential concern might be, "but what if I decide to license reproduction of my work in the future". This is a valid concern, letting everyone have free copies now might prevent them from paying for copies later.
Making sure the only copies that are freely available are a fairly low resolution is one option.
"You can have a free desktop background image now, but if you make a poster from that image, it will look pretty crappy. Here is a nice high-rez print for sale. Just see what you've been missing!"
Creative works that are part of the free-culture movement or creative commons might be seen as a sort of public portfolio piece or career stepping stone. You let it go for free right now, hoping someone of importance will see your work, learn your name, and hire you for a paid project in the future.
Several years ago, I was talking to an independent film maker who made the decision to release a movie under a creative commons license. This generated a ton of unexpected attention and exposure, but no money came from the project. Luckily, it was a no-budget film, done out of a passion for film-making, so the lack of sales wasn't seen as a disappointment. Who knows what that attention will bring to his future?
TED talks have exploded in popularity over the past few years. Part of this is the license. The videos are free to share, so long as they are not modified, ensuring that the TED branding is left intact. The more people share, copy and download these videos, the stronger the TED brand becomes.
Releasing something for free doesn't have to be a death sentence for future profits. One glance at the figures for Nine Inch Nails' 2008 release Ghosts i-iv reveal that with a dedicated built-in audience, free in one place can be used to generate some big sales in other areas, like really fancy box sets.
As a painter, a maker of original one-of-a-kind goods, I have an equivalent to the fancy deluxe boxed set - the original painting!
Posted: September 10th, 2010 | Author: Kyle Clements | Filed under: Art Ideas, Kyle's Work, Legal Issues Surrounding Creativity | Tags: art, copyfight, copyright, file sharing, image vs. object, infringement, nuit blanche, photography, take a picture | 1 Comment »
From reading my entries so far, it may seem that I have a one-track mind: my only interest is photographing art. There is a reason for this singular focus up to this point. Over the past several months, I have been working on a project that is specifically about photographing art. The issues of art, photography, copyright, digital technologies, and social media have been dominating my thoughts and conversations for a very long time now. It seems only natural that those ideas would spill into this blog as well.
This project has grown out of my interest in free culture. This interest began with an angry museum guard yelling at me for taking some pictures. It grew as I began teaching myself some basic computer programming, where I quickly discovered how wonderful it is to have access to a body of free knowledge, ideas, and materials. Working with electronics, and having a constant need for datasheets and schematics only strengthened this opinion. But, it was Windows Vista that finally provided me with that final push to fully embrace the world of open source. What I found was a world where just about any small tool was freely available with just a few keystrokes (provided I could get the damn wireless connection to work) As a user, the benefits of this mindset, this ecosystem of permissive sharing is very appealing. But I’m not just a content consumer, I’m also an artist; I am a content creator. It’s only fair that as a producer, I should try to pass on the same benefits that I enjoy as a consumer.
The art world that I learned about back in art school was one that prides itself on being part of the cultural avant garde. My experience in the art business leaves me thinking that the culture surrounding free software is several decades ahead of the culture surrounding the arts.
The prohibition of museum photography is something that I believe turns art from a shared cultural artifact into a private commodity. This restriction turns a painting into an object where permission must be sought to do what comes naturally to myself and many of my peers: taking pictures of the cool things we see, and sharing the details online. Realizing that these private commodities live in publicly-funded museums only adds insult to injury. I can’t photograph what I paid for? The objects that are said to represent culture are locked out of the shared attitudes and practices that actually characterize our culture.
I am interested in culture, not commodities. Preventing images from being shared removes them from our shared cultural experience. To quote Cory Doctorow, “It’s not culture if you’re not allowed to talk about it.” Sending pictures back and forth and posting them online is how my generation talks about things.
Read the rest of this entry »
From reading my entries so far, it may seem that I have a one-track mind: my only interest is photographing art. There is a reason for this singular focus up to this point. Over the past several months, I have been working on a project that is specifically about photographing art. The issues of art, photography, copyright, digital technologies, and social media have been dominating my thoughts and conversations for a very long time now. It seems only natural that those ideas would spill into this blog as well.
This project has grown out of my interest in free culture. This interest began with an angry museum guard yelling at me for taking some pictures. It grew as I began teaching myself some basic computer programming, where I quickly discovered how wonderful it is to have access to a body of free knowledge, ideas, and materials. Working with electronics, and having a constant need for datasheets and schematics only strengthened this opinion. But, it was Windows Vista that finally provided me with that final push to fully embrace the world of open source. What I found was a world where just about any small tool was freely available with just a few keystrokes (provided I could get the damn wireless connection to work) As a user, the benefits of this mindset, this ecosystem of permissive sharing is very appealing. But I'm not just a content consumer, I'm also an artist; I am a content creator. It's only fair that as a producer, I should try to pass on the same benefits that I enjoy as a consumer.
The art world that I learned about back in art school was one that prides itself on being part of the cultural avant garde. My experience in the art business leaves me thinking that the culture surrounding free software is several decades ahead of the culture surrounding the arts.
The prohibition of museum photography is something that I believe turns art from a shared cultural artifact into a private commodity. This restriction turns a painting into an object where permission must be sought to do what comes naturally to myself and many of my peers: taking pictures of the cool things we see, and sharing the details online. Realizing that these private commodities live in publicly-funded museums only adds insult to injury. I can't photograph what I paid for? The objects that are said to represent culture are locked out of the shared attitudes and practices that actually characterize our culture.
I am interested in culture, not commodities. Preventing images from being shared removes them from our shared cultural experience. To quote Cory Doctorow, "It's not culture if you're not allowed to talk about it." Sending pictures back and forth and posting them online is how my generation talks about things.
As a painter, it could be said that I am somewhat shielded from the perceived threat of digital reproduction. The general idea is that painters deal with selling originals, not copies. I am selling a scarce, one-of-a-kind good. This makes my situation different from musicians, video makers, and authors, who are trying to sell copies. In the physical world, originals and copies are both scarce; if I take it, you don't have it any more. Originals are certainly priced much higher, but both have a value. Downloaded music and ebooks have caused a complete shift in those markets. If I take it, you still have it.
An extension of the argument that painters are shielded from the threat of digital reproduction is that it's not my place to ramble on about free culture, since it doesn't concern me. Since I'm not facing the same challenges myself, I am not able to discuss them. A legitimate argument in favour of free culture can only be made by those who are directly affected by the challenges it presents. I reject this argument.
This opinion ignores both prints and live music. Artists can make a good chunk of their money selling reproductions of their work as posters in frame shops. Musicians can make a good chunk of their money in live performances. Authors can make money with talks and signings.
The argument painters only make their money from originals, while authors and musicians only make money from copies is simply false. There are opportunities for sales of both original one-of-a-kind goods and reproductions among nearly all creative fields. I am affected by free culture; it does concern me.
But this defence still gives too much ground to the other side. By stating that painters also make money from selling copies, I have implicitly agreed with the idea that artists must be faced with the threat of reproduction to make a legitimate argument on the issue of free culture. Does someone really have to have both a vested interest and first-hand experience to make a legitimate criticism or suggestion? Does Roger Ebert have to be an acclaimed director to be able to criticize movies? Does a person have to be an accomplished musician themselves before they are able to make valid criticisms about other musicians?
There are at least five different ideas that are colliding in the free-culture/copyright debate: legal, economic, creators, technical, and the audience.
A legal argument could be, "infringement is wrong, so don't do it."
An economic argument could be "digital copies are infinite. Any time supply is infinite while demand is limited means a price crash or bubble burst is just around the corner."
A creator's argument could be "artists work hard, and would like to be paid for what they do"
A technical argument could be "computers, by their very design make perfect copies of things. That's what they do best. Every single use of anything involves multiple copies being made. Copyright law is fundamentally incompatible with copyright law."
An argument from the audience might be "Digital content should be free, it is sharable, more content only enriches my life, how can a good person deny sharing life-enriching media with others?"
That's five different angles that can be used to approach the issue. How can it be determined which side is right? Who is the authentic voice on the issue? Are lawyer-economists with a career split between programming and performing the only people able to talk about free culture? Does the validity of an argument depend on the person making it? Personally, I'm of the opinion that arguments from authority are a bad way of deciding things.
I wanted to create a series of work that focused directly on some of these tensions. It was a struggle to figure out how this could be done. I'm not interested in simply depicting the behaviour through images; I wanted to make art that was far more engaging than that. I wanted to make something that actually required people to participate in the kinds of actions that I'm thinking about. I wanted to make art that requires photography to be seen. I wanted something that clearly highlights how first hand experience differs from documentation. I wanted to make something that is friendly to social media.
The project I am talking about is "Take a Picture".
Posted: September 6th, 2010 | Author: Kyle Clements | Filed under: Legal Issues Surrounding Creativity, Money Stuff | Tags: art, business advice, copyright, file sharing, marketing, photography | No Comments »
Lately, I’ve spent a lot of time talking about reproductions of art, and why art can’t be photographed in many museums and galleries.
In part 1, I covered my teenage conspiracy theories about the prohibition of photography, while in part 2, I talked about learning the real reasons during my time in University. Then I switched gears for a bit and talked about image protection, listing some examples of bad ideas and good ideas.
In this entry, I will talk about the issue from a different angle. I will be asking something that should have been considered long before any time is spent on content protection schemes. That question is “Do painters even need to worry about infringement?”
I know, it sounds crazy. You might be thinking, “Kyle, I know you embrace the open source movement, free culture, the creative commons and all that, but this is our livelihood you’re talking about. Give it away! Are you mad?”
As artists, we own the rights to images we make; surely we must protect them, right?
Absolutely, we should protect our work, but I don’t believe that a blanket “All Rights Reserved!” model is necessarily the best approach for a painter to take.
Read the rest of this entry »
Lately, I've spent a lot of time talking about reproductions of art, and why art can't be photographed in many museums and galleries.
In part 1, I covered my teenage conspiracy theories about the prohibition of photography, while in part 2, I talked about learning the real reasons during my time in University. Then I switched gears for a bit and talked about image protection, listing some examples of bad ideas and good ideas.
In this entry, I will talk about the issue from a different angle. I will be asking something that should have been considered long before any time is spent on content protection schemes. That question is "Do painters even need to worry about infringement?"
I know, it sounds crazy. You might be thinking, "Kyle, I know you embrace the open source movement, free culture, the creative commons and all that, but this is our livelihood you're talking about. Give it away! Are you mad?"
As artists, we own the rights to images we make; surely we must protect them, right?
Absolutely, we should protect our work, but I don't believe that a blanket "All Rights Reserved!" model is necessarily the best approach for a painter to take.
Why Do People Want to Photograph Art?
I can't pretend to know every reason that every person has for photographing art, or downloading images of artworks, but I do know the reasons why I photograph and download images of art, and I also know the reasons that my peers give when asked why they photograph and download art.
It's easy for an image-maker to think, "these are my images, I have the rights to them, copying them is wrong, so you can't do it. No photos!", but it's important to remember that the most important thing is not what we want, but what the viewer wants.
It is also the viewer who might one day become a customer, who might buy the work, and let us pay rent, and eat, and buy more supplies, allowing us to keep on going. So being a dick when they want to snap a picture might not be all that helpful to our cause.
So, why might a viewer want to photograph our work? What reasons would they have for copying or downloading images of an artist's work?
1. Documenting
The main reason I take a picture of an artwork is simple: I really like it, and I want to remember it.
I see a lot of art, but I only really like a very small portion of what I see. It might be an unfamiliar technique, a unique composition, or just something executed far better than I am accustomed to seeing. When I come across a real gem, I want to remember it. I want to remember the work, I want to remember the gallery, and most of all, I want to remember the artist.
I used to make a habit of collecting show cards, but that is something I have moved away from these past few years. I found that it was a waste of time and paper. The cards would get put into a box and forgotten. Digital files can be archived and tagged for easy access in the future. I stumble across these digital images far more often, making them far more useful to me. Snapping a picture, or saving an image from the artist's website lets me remember them.
2. Sharing
When I see a great body of artworks, I want to share what I've seen. I might know a gallery looking for another artist, I might have a group show in mind and want to invite them to show with me.
If I don't have their images, I'm not going to remember their name or their work, and I'm not going to have anything to show the gallery or other artists.
3. Matching Decor
Some people buy art because they love it, some buy art as an investment, and some people want something to accent their home.
Some people want to be sure that the imagery matches the decor in the room they plan to display it. They want to be sure the colours in the painting go with their house. They think they want to buy, but they are not yet 100% sure. A really easy way to do this is to snap a picture and take it home. If the artwork in the picture fits with their interior design choices, they may return the next day and make a purchase. If they don't have that picture to compare, they might remain unsure, play it safe, and not make the purchase.
4. Commercial Reproduction
Their is one final possibility for someone wanting to photograph art that can't be ignored: reproduction.
Some people might intend to reproduce artwork. It might be another artist wishing to emulate a style or technique, and incorporate it into their own work, or they might wish to repaint what you have made. I don't know of anyone who has had this happen to their work, or has a habit of actually doing this themselves, but it is a possibility.
Commercial reproduction is the number one reason I've come across for fearing reproduction. But I don't see how those fears are warranted. Most digital cameras are really crappy. Cellphones and point and shoots just don't take great pictures. The dynamic range is rather limited, making light that looks fine to the human eye look very uneven. This isn't a very good argument because digital cameras have been rapidly improving for years now, and I don't see any signs of that progress slowing down. Eventually, these crappy cameras won't be so crappy. But there is one other reason why I don't think commercial reproduction from photographed images is a legitimate concern: Most paintings in galleries are lit rather poorly for photography. A few halogens aimed at the centre leave the edges noticeably darker. This looks great for viewing in person; our brains correct for any unevenness in the light, and do an excellent job of adjust the white balance. Halogen is magic to the eye, but for commercial reproductions, that's not going to cut it. Warm light with hot spots and shadows isn't usable for commercial prints.
For good quality images, a DSLR is much better than a point and shoot. Bulky DSLRs are much easier to spot than tiny pocket sized cameras. Aligning the bulky camera with the image takes several seconds, long enough to notice what's going on and put a stop to it if you wish.
Even if the infringer somehow manages to take the time to line up their bulky camera and take a good shot in bad lighting, it's not really a problem if the painting is signed on the front. Your name is still getting out there, and at the end of the day, more people will know about you and your work.
Commercial reproduction, despite being the main reason artist's cite for prohibiting photography, seems like a very unlikely possibility. It is far more likely that they would go to the nice well-lit professional shots on your website, or on the gallery's website to get those images. I know of a case where reproductions were being taken from a book about an artist's work. The pages were literally torn out, framed and sold as prints. Preventing infringement from your website is easy-upload low resolution images. But preventing infringement from a book? I'll have to work on solving that one.
I'm sure there are reasons for photographing artworks that I haven't considered. I've looked at all the situations I know about for wanting to snap a few pictures of art, and I don't see any good reasons to prevent that kind of photographing and sharing from happening.
Having people documenting and sharing images your work is a form of word-of-mouth advertising. It gets your name out there, raising awareness. That can only be a good thing.
Having someone snap a picture to see if your work fits with their home may lead to a future sale. That's a good thing.
Having someone commercially reproduce your work sucks. But it's so unlikely that they could get a usable photo from a gallery, I don't see it happening.
I believe the benefits from the former vastly outweigh the risks of the latter. That's why I don't bother with any fancy image protection schemes on my website. I have yet to be convinced that it's worth the effort.
Posted: August 17th, 2010 | Author: Kyle Clements | Filed under: Money Stuff | Tags: art, bad idea, business advice, copyright, file sharing, image vs. object, infringement, marketing, photography, piracy, why not? | No Comments »
The last several posts have been inspired by a conversation I had with several recent graduates at the 2010 OCAD grad show.
Their work was good, and I was interested in seeing more. When I asked if images of their work was available on their websites, I discovered that they both refused to show any samples of their work on-line due to fears of copyright infringement. This struck me as backwards. Hiding their art from the world seems like the exact opposite of what any young, emerging artist should want.
One of the artists said that he had every intension of making his work available, but he would only do this once he had figured out some technical copy-protection tools.
In this entry, I will discuss my objections to several different technical copy-restriction techniques, and propose some examples of what I think are better alternatives.
Read the rest of this entry »
The last several posts have been inspired by a conversation I had with several recent graduates at the 2010 OCAD grad show.
Their work was good, and I was interested in seeing more. When I asked if images of their work was available on their websites, I discovered that they both refused to show any samples of their work on-line due to fears of copyright infringement. This struck me as backwards. Hiding their art from the world seems like the exact opposite of what any young, emerging artist should want.
One of the artists said that he had every intension of making his work available, but he would only do this once he had figured out some technical copy-protection tools.
In this entry, I will discuss my objections to several different technical copy-restriction techniques, and propose some examples of what I think are better alternatives.
There are a number of technical solutions a worried artist could employ in their attempt to prevent infringement, but none of these methods actually work all that well to stop it. They can only make obtaining that content a little more inconvenient.
Locked content gives me the impression that the artist is telling me, "I don't trust you, I think you are a thief". Frankly, I find that attitude from an artist insulting. If that's how they are, I quickly lose any interest in the work.
Remember that line from Ricky Bobby in Talladega Nights, "If you're not first, you're last"? In the land of all things digital, this quote very much applies. If protection isn't 100% effective, then it's 0% effective. It only takes one person to break that protection for the whole world to have access. In an earlier entry, I used the analogy of pushing a giant boulder uphill to describe digital copy protection. It only takes one little slip, and it all comes rolling back right where it started.
BAD IDEAS FOR PROTECTION
1. DISABLE RIGHT CLICK
Once such method of making life difficult for copiers is disabling the 'right click' ability in the browser, so visitors to your website can't 'copy image' or 'save image as'. This is done by adding a little piece of javascript to the web page. This code 'hijacks' the typical right click action, making something else happen instead, like a pop-up window that says "This function has been disabled on this site".
So, if you are worried about infringement, is disabling right click a good idea?
Well, no. There are some problems with this:
Javascript can be disabled in the browser's settings, and can also be blocked by popular plug-ins, such as No-Script.
Older versions of Internet Explorer had a bug where the user could hold down the left button for several seconds, then click the right button, this would disable the 'right click' prevention, and the file could be downloaded with ease.
After learning of this bug, some may be tempted to think, "But this bug is fixed on newer browsers". At this point I would like to draw your attention to the top right hand corner of your computer's keyboard. You might notice a button that's been hanging out with the 'scroll lock' 'Pause/Break' and other mostly-useless keys. The one I'm talking about is labelled 'Print screen'.
And what does this 'Print Screen' button do? Why, it prints what's on the screen!
The user can load any page, hit this button, and the image is saved to their desktop. While it might require some cropping later on, they still very much have a copy of that image that you fought so very hard to prevent from being copied. And, since this is digital, it only takes one person to go though this hassle, and they can share and distribute it with ease.
Blocking the right-click ability used to be fairly common, but I am seeing less-and-less of it these days. I'm not sure if the reason for this is that people simply aren't blocking right-click anymore, or if the No-Script plugin I've installed is blocking this piece of javascript from working, (meaning the protection has been disabled) Either way, I'm glad I'm not seeing much of it these days, since I right-click fairly often as I navigate, so having that functionality disabled is very irritating and feels limiting.
2. WATERMARKS
I am undecided on the issue of watermarks. I've seen them done well, and I've seen them ruin an image. A watermark covering a rather blank area can be edited out with ease, rendering it useless, while a watermark over a complex area is distracting, because it is very likely covering part of the image that the viewer would like to see. As a viewer, these kinds of watermarks turn me off. I won't go in too much detail, but I would suggest that watermarks, if used, should be kept subtle and as unobtrusive as possible. I'm ok with having your name appear in an image, but it shouldn't take over that image.
3. IMAGE PROTECTION SERVICES
There are some far more sophisticated options available to the determined content-protectors these days. Once such service is Image Rights , which scours the web, looking for and notifying the image owner of any potential infringement, despite any cropping, resizing, or slight modifications made to the image.
The homepage advertises a simple 3 step process: Upload your images to their site. They scan millions of websites looking for a match, then send you the reports.
I do like how this does not take away from a user's ability to enjoy the work in any way, but I have objections to this as well. First, it's a little ironic that a service being offered to people who are concerned about their images being copied requires that they make copies of each image in order to protect them from being copied. These are paid services. For a successful late-career artist, something like this could be worthwhile. If prints are bringing in more than what they charge, and infringement is taking a significant chunk out of those earnings, then it might be worth considering something like this.
I am not currently aware of any other brands offering a similar service, but at $10 to $40 dollars per month for this, the images had better be worth a good chunk of change. As I think about this service, there is one question that I keep coming back to: "is it worth the cost?" For many artists, that answer is likely 'no'.
4 INCLUDING A NOTICE
Including a copyright notice with an artwork is one solution I've heard several photographers suggest. While it is important that people understand the copyright issues that surround an artwork, I just don't like this idea, because I've seen it executed so poorly so often.
"You can't do this. You can't to that. If you want to do this, contact me and I might let you do it, but I might also demand that you pay me an additional fee"
This just seems petty, like trying to squeeze blood from a stone. I want to deal with someone who has a passion for what they do, not someone who expects yet another paycheque every time you look at or think about the artwork.
As a painter, I am somewhat protected from many reproduction issues. A photograph is very different from an original painting. The texture of the canvas and paint, the difference in luminosity and opacity, the intense pigment-based colour, all these qualities are unique to paint, and just can't be replicated in print without something being lost. But a copy of a photograph? Any photograph is just a copy of a negative or image file, what separates one photographic print from another? I can understand their concern. If you do chose to go down this route, I would suggest that the notice be worded very carefully.
None of these protection methods actually work against those who are really determined to copy stuff, and it insults the the much larger segment of the audience that just wants to see your work.
The copiers still get their copies, and the real fans just get pissed off. It's a lose-lose situation.
Posted: August 10th, 2010 | Author: Kyle Clements | Filed under: Legal Issues Surrounding Creativity, Money Stuff | Tags: art, copyright, cory doctorow, infringement, marketing | No Comments »
The last two entries, Why Can’t I Photograph Art, and Why Can’t I Photograph Art: Part 2 were inspired by a conversation I had back in May during the OCAD grad show.
I was talking to one of the graduates. He was good. He had the pretentious B.S. down well enough to keep up with the art snobs, critics, and grant applications, but he also had legitimately interesting ideas to discuss with other artists. They were good ideas, and they inspired good paintings. It was going well, and I asked if I could see any more,
Do you have a card? I asked him
Nope.
Perhaps a website, with a gallery section?
Nope.
A facebook fan page with a few uploaded images?
Nope.
Anything?
Nope.
This took me by surprise, because unlike so many artists, he seemed to have a concern for the business end of the art world as well as the studio end. But this huge critical piece of the puzzle was being left out completely.
It had to be an oversight. Here was a young artist who had something going, and no website? No online presence of any kind? Was he a Luddite?
Read the rest of this entry »
The last two entries, Why Can't I Photograph Art, and Why Can't I Photograph Art: Part 2 were inspired by a conversation I had back in May during the OCAD grad show.
I was talking to one of the graduates. He was good. He had the pretentious B.S. down well enough to keep up with the art snobs, critics, and grant applications, but he also had legitimately interesting ideas to discuss with other artists. They were good ideas, and they inspired good paintings. It was going well, and I asked if I could see any more,
Do you have a card? I asked him
Nope.
Perhaps a website, with a gallery section?
Nope.
A facebook fan page with a few uploaded images?
Nope.
Anything?
Nope.
This took me by surprise, because unlike so many artists, he seemed to have a concern for the business end of the art world as well as the studio end. But this huge critical piece of the puzzle was being left out completely.
It had to be an oversight. Here was a young artist who had something going, and no website? No online presence of any kind? Was he a Luddite?
No, he was fairly tech savvy. His reason for avoiding the internet: Fear of infringement. He didn't want to put his images online because he hadn't figured out a way to protect them from being copied.
He knew there were ways of doing it, but he wasn't sure how to implement them. (note: These ways don't actually work, it might be possible to disable "right click + save image", but "print screen" still works)
I had just met this guy, and I didn't want to turn a friendly conversation into an argument, but I also didn't want to see is work fade into obscurity because no one could find him.
A third person joined our conversation at this point. Her stuff was also quite interesting. Not quite to my taste, but it was very well executed, and it was original, she wasn't chasing a trend. I respect that. My reservations towards her work was its inconsistency. I mean that in the best possible way. Rather than having a narrow focus like most of her peers, her body of work was eclectic. It's hard to get a good feel for an eclectic painter when only five pieces are available. I needed to see more before I could make up my mind on this artist.
Do you have a website? I asked.
"Of course!" was her reply
Oh, that's excellent, I said. There's a lot going on in your work, and I'm not sure that I get it right now, so seeing more of it would help me out quite a bit.
"Oh, I don't have any pictures up on my website"
What? then why do you have a...
"I don't want people infringing my images!"
Then what do you have on your website?
"My C.V. thesis paper, and artist statement."
Oh, wonderful. I prefer to avoid artists statements wherever possible. More often than not, these statements cause me to think less of the art than I had before reading it. Art is a visual language. If an artist needs to fall back on words to explain what their art cannot, their art has failed; either make better art, or switch over to the English department.
Why don't you have any images of your art on your artist's website? It's a website that exists solely to promote your art!
You don't want people infringing your images?
I guess you also don't want people to ever see your images.
She has the same concern that this first guy had, and she expressed that concern using the same words that he did. OCAD's professional practices course must be focusing on copyright a whole lot more these days than it did back in 2005 when I was taking the course.
And what are they telling these kids? From what I've just heard, it sounds like they are telling them: Don't let anyone copy your images. Ever. Protect your images. Protect your intellectual property. Protect your copyrights.
There are certainly cases where this is good advice, but there also situations where this is not good advice. When it comes to promoting your work, thats a place where you want people to have access to it.
I hope I am not creating a false dichotomy here, but with what I have heard so far, I have the impression that these students have the mindset that there is a choice before them; one between obscurity and protection from infringement, or exposure with infringement. And they have been told that obscurity is better the way to go.
Remember the words of Cory Doctorow in my previous post, My Take on "A Copyright Story" "It's hard to monetize fame. It's impossible to monetize obscurity."
Is it worth toiling in obscurity, just to avoid the risk of having your intellectual property infringed upon? Or should you risk having your work infringed for the chance at some good exposure?
Posted: August 9th, 2010 | Author: Kyle Clements | Filed under: Art Ideas, Legal Issues Surrounding Creativity | Tags: art, copyright, image vs. object, photography, why not? | No Comments »
Why can’t I photograph art?
Why do some museums, galleries and artists object to having their artwork photographed?
In my last entry, Why Can’t I Photograph Art, I described the event that sparked my interest in the subject of photographing artworks. I covered my thought process at the time, and described how my adolescent mind tried to figure out what reason their was for banning photography in museums and galleries. I didn’t get very far.
It wasn’t until my University years that I discovered the real reason why artworks could not be photographed: Copyright Law
So I now had the official, legal reason for not being allowed to photograph artworks, but this seemed strange to me. Copyright law makes sense for books, songs and movies. In these mediums, money is made by selling multiple copies of the same thing. With paintings, there are no copies; there is only one. A song can have multiple copies and be sold multiple times, but every painting is unique; it’s the only one like it in the whole world. I finally had my answer, but something about it didn’t sit right with me. Why would a one-of-a-kind object possibly need copyright protection?
Read the rest of this entry »
Why can't I photograph art?
Why do some museums, galleries and artists object to having their artwork photographed?
In my last entry, Why Can't I Photograph Art, I described the event that sparked my interest in the subject of photographing artworks. I covered my thought process at the time, and described how my adolescent mind tried to figure out what reason their was for banning photography in museums and galleries. I didn't get very far.
It wasn't until my University years that I discovered the real reason why artworks could not be photographed: Copyright Law
So I now had the official, legal reason for not being allowed to photograph artworks, but this seemed strange to me. Copyright law makes sense for books, songs and movies. In these mediums, money is made by selling multiple copies of the same thing. With paintings, there are no copies; there is only one. A song can have multiple copies and be sold multiple times, but every painting is unique; it's the only one like it in the whole world. I finally had my answer, but something about it didn't sit right with me. Why would a one-of-a-kind object possibly need copyright protection?
I often find the best answers or explanations to one particular problem come from an outside perspective. Thinking about how copyright applies to painting had me stumped. But after thinking about how copyright applies to music, I was able to form a clear picture of how it applies to paintings.
With music, a song is separate from the performance. One person can write the song, while another performs it.
Imagine that you come across a fantastic song that just happens to be 200 years old. That song would reside in the public domain, meaning that anyone can freely use it; it belongs to the world. If you were to record your own performance of that song, that performance is protected by copyright, but the actual song itself-the composition-is still in the public domain. Other people can record their own version of that same composition, but they can't use your version, your performance. The song as a written composition is separate from the song as a recorded performance.
That same separation exists in other art forms, although the distinction may appear more subtle. Unlike music, in other art forms the composer and performer, or in this case, the creator, are the same person. But it is important to understand that a distinction does exist between a painting as an image, and a painting as an object.
When a painting is sold, the buyer gains possession of the object, while the artist retains ownership of the image. If you were to buy one of my paintings, it would be a violation of copyright law for you to have it photographed, then distribute postcards. However, it would be perfectly ok for me to sell postcards, posters, t-shirts, key-chains or coffee mugs with that image on it. Even though I no longer own the object, I still own the image.
So, copyright is why I can't photograph art. That makes sense. Except for the part where it doesn't.
In the world of fine arts education, there is a long standing tradition of learning through imitation. Young, eager art students would enter a museum with their paint, easel, and canvas in hand. They would set up in front of an old master's work, and begin copying; brush stroke for brush stroke. Their goal was to emulate the master as closely as physically possible in order to really understand what the master was doing, and how they worked.
The museum may have ownership of the object, but the artist, or, more likely, the late artist's estate, must have rights to the image. Or, perhaps the artist transfered their rights over to the museum along with the sale of the work. That is certainly possible, since these rights can be bought and sold, and these often are the terms and conditions imposed upon an artist when making a sale to a large institution. Either way, the artist or the museum owns the rights to the image, and here are these students, blatantly violating these copyright laws by reproducing the images contained on these canvases. Yet, this kind of reproduction is ok.
How is reproducing a painting on film in anyway different than reproducing it on canvas?
Perhaps it is a case of the old man vs. technology mindset:
Anything that was invented before I was born is normal.
Anything invented between birth and 30 is new and exciting.
Anything invented after 30 is scary and unnatural.
Going to museums and painting copies of artwork is old; artists have always done this, it's normal and acceptable. Going to museums and photographing the artwork is relatively new, and therefore, unnatural and must be forbidden!
Are some kinds of reproduction acceptable because they are old and traditional?
Does tradition trump law?
Should copyright law even apply to a one-of-a-kind physical object?
I still don't have an answer that fully satisfies my curiosity. I want an explanation that makes sense. I want an explanation that I can respect. Why can't I photograph art?
Posted: August 9th, 2010 | Author: Kyle Clements | Filed under: Legal Issues Surrounding Creativity | Tags: art, copyright, photography, why not? | No Comments »
Have you ever heard something that didn’t sound right, something that just seemed wrong, yet you were never able to point out exactly what was wrong with it? I’ve had that feeling many times, and every time I think I’ve got it figured out, another idea emerges to counter my previous understanding.
For years, one question kept popping up in my mind, and I couldn’t find a good answer for it. That question was: Why can’t I photograph art?
Why do some museums, galleries and artists object to having their artwork photographed?
Part of me always instinctively shied away from photographing photographs, something about that just felt wrong to me; I’d sketch those out.
But paintings? Sculptures?
What’s wrong with taking pictures of those art forms?
Read the rest of this entry »
Have you ever heard something that didn't sound right, something that just seemed wrong, yet you were never able to point out exactly what was wrong with it? I've had that feeling many times, and every time I think I've got it figured out, another idea emerges to counter my previous understanding.
For years, one question kept popping up in my mind, and I couldn't find a good answer for it. That question was: Why can't I photograph art?
Why do some museums, galleries and artists object to having their artwork photographed?
Part of me always instinctively shied away from photographing photographs, something about that just felt wrong to me; I'd sketch those out.
But paintings? Sculptures?
What's wrong with taking pictures of those art forms?
I remember one particular high school field trip where the K-1000 around my neck must have attracted the attention of the guards. Every time I attempted to snap a photo, I was ordered to stop.
No photography.
"But why not?" Was the question floating through my head, yet I dared not speak it aloud. I didn't want to push any buttons. I was a just stupid teenager on a school trip, and they were in a position of authority. I kept my mouth shut, and I waited for them to wander off out of sight before quickly releasing the shutter and moving on.
I was a kid from a small town up north, and this was my big trip to New York; a once-in-a-teenage-lifetime opportunity for me. I wasn't going to pass up on my chance to document the works of the great Modern masters. I had ideas to steal.
After that trip, the issue of photographing art always stuck with me.
I must point out that I did not have a flash attached to my camera. Although I was still very young during this trip, I was well-aware of the potential harm a flash can inflict on a piece of art.
Light can damage certain pigments; that's why the lighting in a museum is so carefully controlled. A camera's flash is a very intense burst of light. On its own, there is little harm. It's just a quick flash, but it is important to remember just how many people visit museums, and how many of those people would want to take pictures, and how many of those would use a flash. Over time, those flashes add up, and there is a serious potential for damage.
On top of damaging the artworks, some people, myself included, just find flashes annoying. I like to enjoy art, I want to get lost in an artwork, lost in the thoughts that it inspires. I find that a flash quickly pulls me out of that state of mind and ruins the experience for me.
If you must to take pictures in low light situations, get a fast lens, use a high ISO, and shoot just as you finish exhaling. That should minimize camera shake, glare will be less of an issue, and the lighting and colours will be far more interesting than what you would get with a flash. Another perk of shooting without a flash: the guards wont rush in and ask you to leave the premises. In short, don't use a flash in a museum.
The question I kept asking myself was, "what is the difference between a photograph, and an experience."
When I look at a painting, photons bounce off the art, enter my retina, and are recorded to neurons, forming a memory. When I take a picture of a painting, those same photons enter my lens, and are recorded to a section of film, forming a negative.
What's the difference?
What has been stolen from the painting in the case of the photograph that is not stolen in the case of a glance and a memory?
Why is there a difference between storing something to memory, and storing it on film?
They rebellious cynical teenager in me could only come to the conclusion that this photography ban is the fault of the museum gift shop. Every picture I take is a lost postcard sale for them.
That idea made sense, except for the part where it didn't.
I'll start with the obvious: If I want a great reproduction of an artwork, I would imagine that there is going to be a difference in quality between an experienced professional with top-notch gear shooting under ideal lighting conditions, and some high school kid on a field trip with a Pentax K-1000 that he picked up at a pawn shop. I'm really not in much of a position to compete with the existing photos the pros have taken.
The professionally produced photographs that appeared on the postcards were also printed in magazines and art books, both of which I either had access to back home in the school library, or I actually owned myself. I wasn't interested in those paintings, I'd already seen them. I was interested in the lesser-known artworks, the ones that weren't in books, magazines and postcards. I was documenting the hard to find stuff.
Had they given me an option to buy postcards or books with these works in them, I probably would have, but that option was unavailable, and I needed a visual record of what I had seen. There were no prints of these images for me to buy.
No, the museum gift shop was not a sensible reason for this photography ban. I was back to square one: Why is there this nonsensical distinction between looking and shooting?
Posted: July 28th, 2010 | Author: Kyle Clements | Filed under: Legal Issues Surrounding Creativity | Tags: ACTA, copyright, government ignores the people, YouTube | No Comments »
This post is based on my ACTA YouTube video, posted November 04, 2009
In the fall of 2009, some information on the Anti-Counterfeiting Trade Agreement, or ACTA, leaked out to the internet. Eventually, the entire document was leaked, but this post isn’t so much about the content of the leak; this post addresses my reaction to the very purpose and existence of the treaty itself, and my anger over the secrecy and deception that was so common during it’s creation. But, when this was originally posted, all I had was the information in that first leaked document.
And to summarize things: it’s bad.
The recent Canadian copyright consultations had the public speak out, and express their opinions on copyright law, and from the responses I came across, the public was strongly opposed to strengthening these laws. People even expressed a strong desire to loosen up these laws, abolish crown copyright, limit penalties, and expand fair dealing laws, (or, “fair use”, for those more familiar with the American terminology.) Their were calls for clear exemptions for education, research, parody, and format shifting. These things should be legal. Follow this link if you would like to see a list of the consultation results as of September 2009.
The people have spoken, and they don’t want stronger copyright in Canada. With the current political climate in Canada, the minority Conservative government’s hands are tied, (update: Bill C-32 suggests that I was wrong about this, even as a minority government, they are trying to pass laws the majority do not want.)
Then these sneaky little things called “International Trade Agreements” that come along and bypass the democratic process of my country. They can be used to push laws onto people who have recently made it very clear that they do not want these laws.
These companies have failed to adapt to a changing market place. Rather than having their business adapt to meet the desires of their customers, they are having the laws changed to enforce their business models on to their customers.
Read the rest of this entry »
This post is based on my ACTA YouTube video, posted November 04, 2009
In the fall of 2009, some information on the Anti-Counterfeiting Trade Agreement, or ACTA, leaked out to the internet. Eventually, the entire document was leaked, but this post isn't so much about the content of the leak; this post addresses my reaction to the very purpose and existence of the treaty itself, and my anger over the secrecy and deception that was so common during it's creation. But, when this was originally posted, all I had was the information in that first leaked document.
And to summarize things: it's bad.
The recent Canadian copyright consultations had the public speak out, and express their opinions on copyright law, and from the responses I came across, the public was strongly opposed to strengthening these laws. People even expressed a strong desire to loosen up these laws, abolish crown copyright, limit penalties, and expand fair dealing laws, (or, "fair use", for those more familiar with the American terminology.) Their were calls for clear exemptions for education, research, parody, and format shifting. These things should be legal. Follow this link if you would like to see a list of the consultation results as of September 2009.
The people have spoken, and they don't want stronger copyright in Canada. With the current political climate in Canada, the minority Conservative government's hands are tied, (update: Bill C-32 suggests that I was wrong about this, even as a minority government, they are trying to pass laws the majority do not want.)
Then these sneaky little things called "International Trade Agreements" that come along and bypass the democratic process of my country. They can be used to push laws onto people who have recently made it very clear that they do not want these laws.
These companies have failed to adapt to a changing market place. Rather than having their business adapt to meet the desires of their customers, they are having the laws changed to enforce their business models on to their customers.
To the corporations who are stuck in the 20th century way of doing things, and to the politicians who are too damn old and out of touch to understand the direction that technology, and more importantly, the direction that society is moving, I want to explain how things work these days, and have a message for you:
Freedom and
Unconstrained
Creativity and
Knowledge
Yell
Out:
Unite.
Assemble.
So,
Success
Hovers
Over those who
Let
Everyone
Share.
:)
Thank You.
~Kyle Clements
While the rest of my posts are released under a cc-by-nc-sa license, this particular entry is released cc-by.
Posted: July 28th, 2010 | Author: Kyle Clements | Filed under: Art Ideas, Legal Issues Surrounding Creativity | Tags: blog, copyfight, copyright, cory doctorow, fighting with teenagers, file sharing, is vs. ought, jason robert brown, Tim O'Reilly | No Comments »
My last post, Copyright From an Artist’s Perspective was inspired by a fantastic blog entry I had read about a month ago. I came across an article by an artist on the subject of copyright, and while it does fall into some of the same old traps of mixing up moral, legal and economic realities, it also introduces some great new ideas. I knew it was a good entry because it made me sit, and think, and question many of my own preconceptions. Although my opinion hasn’t changed, anything that shakes me like that got to have some kind of power, and his message should be shared.
I threw together a quick post for my tumblr account, to help me clear my head and sort my thoughts. This article builds upon that one.
In the copyright debate, I have found the first article from ‘the other side’ that I think actually gets some things right. Jason Robert Brown had an excellent blog entry titled “FIGHTING WITH TEENAGERS: A COPYRIGHT STORY”.
(the follow-up post might be even better, but I’m not going to get into any of those ideas right here.)
So, I’ll begin by telling the story of what happened. Mr. Brown found a bunch of his content on a file-sharing site. His work was being pirated. Rather than suing his fans (which is very stupid) he created an account on a file sharing site, identified the people who were distributing his content, and he very politely asked them to stop. He went though everyone offering up his content, and on an individual basis, he sent them a message asking them to stop. He was polite and professional about it (which is smart). I think it’s really cool of him to go and do this himself, and I think it was very good of him to explain that he is not ok with his content being shared like that, and many people stopped right away. He made a convincing moral argument, and most people listened. Most people. Not everyone.
Read the rest of this entry »
My last post, Copyright From an Artist’s Perspective was inspired by a fantastic blog entry I had read about a month ago. I came across an article by an artist on the subject of copyright, and while it does fall into some of the same old traps of mixing up moral, legal and economic realities, it also introduces some great new ideas. I knew it was a good entry because it made me sit, and think, and question many of my own preconceptions. Although my opinion hasn't changed, anything that shakes me like that got to have some kind of power, and his message should be shared.
I threw together a quick post for my tumblr account, to help me clear my head and sort my thoughts. This article builds upon that one.
In the copyright debate, I have found the first article from ‘the other side’ that I think actually gets some things right. Jason Robert Brown had an excellent blog entry titled “FIGHTING WITH TEENAGERS: A COPYRIGHT STORY”.
(the follow-up post might be even better, but I'm not going to get into any of those ideas right here.)
So, I'll begin by telling the story of what happened. Mr. Brown found a bunch of his content on a file-sharing site. His work was being pirated. Rather than suing his fans (which is very stupid) he created an account on a file sharing site, identified the people who were distributing his content, and he very politely asked them to stop. He went though everyone offering up his content, and on an individual basis, he sent them a message asking them to stop. He was polite and professional about it (which is smart). I think it's really cool of him to go and do this himself, and I think it was very good of him to explain that he is not ok with his content being shared like that, and many people stopped right away. He made a convincing moral argument, and most people listened. Most people. Not everyone.
The meat of the blog entry is a very good exchange between Jason Robert Brown and a teenage girl who quite obviously gets her information from the anti-strong copyright perspective. She has obviously read up on the issue quite a bit, and their exchange is very much worth reading. A teenager makes a number of solid arguments, and she holds her own; while Brown, an experienced adult, actually listens to what she has to say, treats her with respect, and argues back. It's a wonderful exchange. The comments section is long, and many more excellent points are brought up, and Brown addressed nearly every comment in a thoughtful way.
I agree very strongly with his argument that artists should have a choice whether their work is distributed freely or not. But it’s the whole is vs. ought argument. Sure, you ought to be able to choose what is done with your work, but when that content is digital, well, good luck with that. How do you police the distribution of digital content without massive privacy violations? You would have to devise a system that is essentially breaking the internet as we know it, and forcing strict restrictions on all connected technologies, then rebuilding everything from the ground up. So yes, you ought to have that choice, but realistically, you don’t. It’s out there, it’s free, and it is naive to think otherwise.
Since artists don't have a choice in the matter, a question arises, "is trying to slow down the flow of digitized creative content the right choice for an artist to make?"
In 2006, Tim O'Reilly of the O'Reilly publishing company posted some of his thoughts on piracy up on his blog. All of his points are worth giving some serious consideration, but the first one is the most powerful. "Obscurity is a far greater threat to authors and creative artists than piracy." When people are pirating your work, that means that they know about your work, they know about you, and they want it. They want what you make. They want what you do. Demand can be monetized. Obscurity, on the other hand, cannot be monetized. Imagine how bad it must feel if no one, not even a single person wants your work, even if they can get it for free.
"It's very hard to monetise fame, but impossible to monetise obscurity" Cory Doctorow has made this point the foundation of his increasingly successful career. He has found success by letting people download his books for free on his own website, while also giving them the option to buy copies, as well. Obviously, his approach won’t work for everyone. And his name seems like the only one mentioned in this context, so it is quite possible that his success could be seen as the exception that proves the rule. Also, as he has himself admitted, if more people experiment with free, the beneficial effects will likely be diluted.
While Doctorow's name may be the first name to come up in your search results as an example of artists using free to increase sales, he isn't the only one to do so. Author Paulo Coelho also had some luck with free, after uploading the Russian translation to a file sharing site, his sales climbed from about a thousand per year to a million per year.
O'Reilly also suggests another way of thinking about Piracy, as "progressive taxation." Emerging artists need to get their name out there, and piracy is huge benefit during this stage of the career. Getting songs into people's ipods, or PDFs on their desktops is a primary concern. Established artists, on the other hand, don't struggle with the same obscurity issues, and for them piracy represents lost sales. Piracy doesn't necessarily threaten business and publishing, it threatens established businesses and established publishers.
This is all well and good, and Brown address all this; some artists want to use free to advertise their work, but he doesn't, and artists should have that choice. Again, I agree with his moral argument. Artists should be able to make that choice, but they don't.
Remember how his great moral argument convinced most people to stop distributing his content, and even though most people listened, well, some didn't. They are still offering those digital files, and that means that anyone can still get his content. Digital files are infinitely reproducible, so even if he were able to convince every single person on Earth, except one, then everyone still has access to it. It only takes one single person to offer up the file for the whole world to still have access to it.
The question remains: when your work is already out there, when it’s already free, when people who want to infringe, and are able to infringe, there is nothing you can do to stop it. As an artist, you still want to get paid for your work, and you should get paid for it. So, what is the right course of action?
If you have even the slightest interest in copyright, no mater which side you take on the issue, it is very well worth reading this blog entry.
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