marketing – Page 2 – Kyle Clements

Professional Photography: Accident of History?

Lately, I’ve been hearing a growing number of complaints from professional photographers about the introduction of pro-sumer grade digital SLR cameras. Pro-sumer is that fuzzy patch between consumer-grade toy and professional-grade tool. These days, professional level photography tools are accessible to a non-professional audience. I don’t have to take out a loan to purchase professional-level equipment these days. I don’t have to spend years learning all the technical processes involved in making my expensive tools work. It’s all within my reach.

When accessible high-quality tools meet up with the awesome power of online aggregates and search, the micro-stock photo industry almost seems inevitable. This also means that the idea of professional photography as a profitable career is put into jeopardy. There may no longer be a need for as many photographers as there once were.

Here is one idea that although not a pleasant one, is one that I believe must be considered: maybe photography as a profession is just an accident of history. The window between photography being possible and photography being easy allowed the profession to exist, and that window is now coming to a close.
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Why Reproductions Are Good for Art

Lately, I’ve spent a lot of time talking about why art can’t be photographed.
In this entry, I will ignore the issue of copyright, and taking pictures of art directly. Instead, I will talk about the reproduction of art in general. I will explain why I do not think that the reproduction of artworks is a bad thing. In fact, I will be arguing why I think that reproducing art is actually a very good thing.

Before I go forward with this argument, I would like to go back. Way back.
In the 1935 essay “Art in the Age of Mechanical Reproduction”, Walter Benjamin wrote about the mechanical reproduction of art, and the damaging effect this had on tradition and value. Reproduction was seen as a threat to the authenticity of a piece of art. He made use of the word “aura” to describe this value.
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Good Ideas for Protecting Your Images

After my last entry, Bad Ideas for Protecting Your Images, you might be thinking that I am against the idea of artists protecting their work. Absolutely not. I am only against bad ideas that either won’t work, are likely cost far more than they are worth, or will irritate your audience and potentially drive potential collectors away. Most of the methods I criticized earlier have some sort of negative impact on the audience. They take away from a viewer’s ability to enjoy the work while giving them nothing extra in return. The image protection methods that I would encourage make life easier for viewers.

Best of all, my recommendations are fairly cheap, quick and practical.
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Bad Ideas for Protecting Your Images

The last several posts have been inspired by a conversation I had with several recent graduates at the 2010 OCAD grad show.
Their work was good, and I was interested in seeing more. When I asked if images of their work was available on their websites, I discovered that they both refused to show any samples of their work on-line due to fears of copyright infringement. This struck me as backwards. Hiding their art from the world seems like the exact opposite of what any young, emerging artist should want.

One of the artists said that he had every intension of making his work available, but he would only do this once he had figured out some technical copy-protection tools.
In this entry, I will discuss my objections to several different technical copy-restriction techniques, and propose some examples of what I think are better alternatives.
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An OCAD Grad Show Conversation

The last two entries, Why Can’t I Photograph Art, and Why Can’t I Photograph Art: Part 2 were inspired by a conversation I had back in May during the OCAD grad show.

I was talking to one of the graduates. He was good. He had the pretentious B.S. down well enough to keep up with the art snobs, critics, and grant applications, but he also had legitimately interesting ideas to discuss with other artists. They were good ideas, and they inspired good paintings. It was going well, and I asked if I could see any more,

           Do you have a card? I asked him
           Nope.
           Perhaps a website, with a gallery section?
           Nope.
           A facebook fan page with a few uploaded images?
           Nope.
           Anything?
           Nope.

This took me by surprise, because unlike so many artists, he seemed to have a concern for the business end of the art world as well as the studio end. But this huge critical piece of the puzzle was being left out completely.
It had to be an oversight. Here was a young artist who had something going, and no website? No online presence of any kind? Was he a Luddite?
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Wasted Time? What to Look for in an Art Blog

The last two entries in the Wasted Time series, Business Advice from Art Blogs and Repeated Advice from Art Blogs dealt with two central issues:
1. My frustrations over the plethora of art blogs that offer vague, generic, and repetitive business advice.
2. My scepticism of their claims on the importance of blogging.
I also ranted a bit about why visual thinkers should be asked to write.

It is important to keep in mind that these business and marketing centric art blogs represent a small fraction of what is out there in the blogosphere, and dismissing every art blog thats out there as repetitive and generic would mean missing out on a lot of great, unique content. Trying to read everything thats out there would take many lifetimes, so strategies to quickly assess they quality of an art blog is critical. This post covers some of the techniques I use while skimming over a blog to gauge weather I should read more, or move on to the next one.
When I come across someone’s art blog, I start skimming through their advice. If their ideas seem insightful, unique, genuine, powerful or authentic, I will give it a good, detailed read.
But, I wont automatically take their advice to heart until they pass one very crucial test: is the art on their site any good?
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Wasted Time? Repeated advice from Art Blogs

In my last post, Wasted Time? Business Advice from Art Blogs, I talked about the repetition of advice that was so common on the art blogs I came across during my research. They all presented lists of advice, and the advice was always the same.

One piece of advice that came up everywhere was the importance of blogging. Every single art blog stresses the importance of blogging. The advice reads like this: If you aren’t blogging already, start yesterday. If you are blogging, blog more!

          I know that I went into art because I am a visual thinker. I’m a Modernist at heart, believing that a medium should focus on its specific areas of competence. Ideas that are best expressed through words should be expressed as words, and ideas best expressed though images should be expressed through images. The ideas that are in my paintings are the ideas that I don’t know how to put into words. If I could say it better than I could paint it, I’d have written about it.
          I suspect that a good number of my fellow artists are also primarily visual thinkers. Visual thinkers can best express themselves though images, not words. In fact, based on the vast majority of artist’s statements that I’ve come across, I’d suspect that many artists aren’t really familiar with words at all, and I’d like to suggest that they stay very far away from them in the future.
          Some of the worst writing I have ever seen came from an artist. And thats fine. Not every writer is a great artist, and not every artist has to be a great writer. But these art blogs are telling artists, telling visual thinkers, that they have to write about their art, and write a lot.

So, when everyone is saying “blog blog blog, then blog some more!”, The easiest thing for a person wanting to take that advice is rewording and repackaging what has already been said. The temptation to copy and paste other articles, do a quick re-write, and hit ‘post’ is very understandable. I’d do it too if it wasn’t for that little Modernist inside my head screaming, “be more original than that!”.
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Wasted Time? Business Advice from Art Blogs.

          Lately, I have been spending a lot of time trying to focus on the business end of my art career. I feel like the creating art side of my life is in a very good place right now. I’ve been working on paintings more or less non-stop for over a year now, and with every brush stroke I make, I can feel the difference that my constant practice has made possible. I would imagine that I am really close to my 10,000 hours by now, or maybe I’m already past it, I honestly don’t really keep track of my hours in the studio. All I know for sure is that this past year has done wonderful things for my art making skills, both in technical ability, and in problem solving abilities. When a painting just doesn’t work, I used to feel stuck, and I would either work myself into a creative rut, or I’d give up on it for the time being, with every intention of coming back to it later. Those aren’t problems any more, I’ve developed techniques for dealing with those situations, and I get the feeling that something wonderful could begin to come together in my work at any time now.
          But the whole marketing and business side of my life has been at a standstill. Other than the occasional website update, which I don’t do nearly often enough, or mass mailing, which I never do (How can I spam people, then expect to sleep at night?) I really haven’t done much of anything to keep up with or expand upon the business side of things.
          After the solo show at Open Gallery, and the Toronto Outdoor Art Exhibition and Nathan Phillips Square, I took 2 weeks off to read up on a bunch of art business stuff. I wanted to know more about branding, marketing, and presenting a more professional image to the world.
          I’ve always been the type of person to research something quite heavily before getting started in it myself. I like to know what I’m getting myself into, what to expect, and how to handle unexpected situations that might pop up along the way. I like to make sure that I’m not getting ripped off, screwed over, and most importantly, I like to be sure that I’m not making a huge mistake that I will regret for years to come.

          So, like any curious person who wants to know about something, I turned to Google. After a few keyword searches, I discovered a glut of art blogs; and much to my (initial) excitement, most of them paid a lot of attention to marketing and selling art online, and had a lot of ideas about getting noticed.
          “Perfect, thats exactly what I want!” I said aloud, without any concern for what the neighbours must think of this strange fellow talking to himself at 4 in the morning.
          I began clicking on every link that looked remotely interesting. Over 50 tabs were opened in my browser, and the next 2 weeks were spent reading, jotting down notes, and adding them to the wall of crazy that lives beside my computer. After I had taken all the information in, I began sorting through it, organizing it, comparing it, and I slowly began to realize something.
Continue reading Wasted Time? Business Advice from Art Blogs.